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Specialized is a world-leading bicycle brand known for innovative bikes, components and equipment designed to deliver exceptional performance on every ride.
Focus is a German bicycle brand renowned for engineering high-performance road, gravel, mountain and e-bikes with precision, comfort and reliability.
Multi-directional Impact Protection System
With over 1,500 products—including parts, accessories, apparel, and tools—designed to enhance every ride.
Alpinestars is a renowned Italian brand specializing in high-performance mountain bike gear that combines advanced protection with innovative design.
Squirt Cycling Products Chain Lube, Bike Cleaner, Tyre Sealant and Anti-chafing balm.
A premier high-performance cycling components brand offering innovative drivetrains, braking systems, and suspension designed for elite-level speed, reliability, and wireless shifting.
A global leader in cycling components engineering precision drivetrains, brakes, and wheels rooted in decades of Japanese craftsmanship and commanding over 80 % of the sports-bike market.
A world-leading French brand producing high-performance bicycle tyres renowned for their grip, durability, and cutting-edge innovation.
A premier Italian cycling brand delivering cutting‑edge bicycle tyres infused with graphene technology for unmatched grip, speed, and durability across road, gravel, and mountain disciplines.
A leading performance nutrition brand offering scientifically formulated products to support energy, hydration, and recovery needs of athletes.
A trusted New Zealand dairy nutrition brand producing premium powders to support infant, maternal, and active lifestyle health.
A high-performance eyewear brand from California combining cutting-edge lens and frame technology with athlete-grade durability for sport and active lifestyles.
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