A new concept, with a long history...
Nigel Letty began Alchemy as a custom frame building business in the early 90’s. In those days, the Alchemy name was synonymous with hand-built alloy frames of exceptional quality. Alchemy closed it’s doors as a bicycle brand in the early 2000’s to emerge 15 years later in a new guise.
How does it work?
Whether you're looking to buy a bike, or sell one, we've got you covered.
If you've ever spent time trying to sell a bike on the second-hand market, you'll know how frustrating the experience is. Â Online marketplaces cost money and time, and often only attract buyers who only give low-ball offers. Â Having strangers arrive at your home to see your bike is time consuming and invasive. We take all these problems away for you and work hard to get a price for your bike that you're happy with.
What does it Cost?
When a bike arrives in our showroom, we go through a proven process to give it the best chance of being sold at a price the buyer and seller are happy with. Â To do this we go through a full Roadworthy Certification process, to ensure the bike is safe and operating well. Â This Roadworthy also allows us to sell the bike with a 3 month full warranty, so the buyer has peace of mind in their purchase. Â It's something that sets us apart from other second-hand dealers and private sellers.
We then clean the bike and photograph it, advertising it on a variety of websites like Bike-Exchange, Bike Chaser, Ebay, Gumtree and of course, our very own website. Â We pay advertising costs on these sites so you don't have to. Â Due to the reach of our online presence, we have customers all over Australia, who can have any of our bikes shipped to their door starting from $200. Â Many of our bikes are also shipped internationally. Â By selling your bike through us, you're able to reach customers all over the world, not just in your neighbourhood.
The only up front fee is a $100 Roadworthy which is payable at the time the bike arrives.
Once we've located a buyer for your bike (whether they be local, or anywhere else in Australia) we transfer 80% of the sale price (When above $3000) directly into your bank account. For anything under that $3000 price is purely on a negotiated basis. This means discussing the value that you're looking to receive for the bicycle and what we believe is a realistic sale price for the bike that is competitive in the marketplace.
Alchemy today...
We’re a bike business like no other. Our headquarters are a newly built showroom in Melbourne’s Eastern suburbs, but we’re a marketplace for everyone, with the ability to ship all over the world. High-end second-hand is our specialty, and that means everything from the popular and well-known, to the unique and rare.
We sell bikes from varied origins. We have ex-demo bikes from wholesalers, we have ex-team bikes from renowned cyclists and we sell pre-owned bicycles on behalf of private owners, from Mountain, to Road, Gravel, Triathlon and Cyclocross to name a few. We’re also proud to stock a range of rare accessories and spare parts.
Our mission is to provide you with something totally unique, a place that represents and reflects Every Brand, Every Style, Every Era.